In Brazil, dancing cacti can sell for upwards of $20,000.
Here in India, the cost of a single cactus is around $100.
“I always felt that there were no cactuses in Brazil,” said Vijay Kumar, a yoga teacher and entrepreneur who was instrumental in starting the Cactus Community in Brazil.
“The people were all in a trance.
They didn’t want to spend the money to grow their cactis.”
So, Kumar and a team of yoga students set out to find a way to make this new, indigenous art form economically viable.
They took to the streets and created a social media platform that allows anyone to buy a single Brazilian cactus and give it away for free to anyone they see walking by.
This is how the project came to be known as the Cacti Community in India.
“We had a Facebook group called the Cacias, and we were talking about how to make it as easy as possible to buy and sell,” Kumar said.
“There were about 500 people that wanted to buy them.
So, we just started this Facebook group.”
Kumar said the group has now grown to about 250 people.
The Cacics started by taking the word “cacti” out of their names.
But it quickly turned into a social movement, Kumar said, because they realized the benefits of the art form in Brazil were huge.
“Brazilians love cactises,” Kumar added.
“They like the way they look.
They like the fact that the leaves look like a flower.
They love the smell of cactity.
They think that this art form can help them in their everyday life.”
For those in Brazil who didn’t have access to cactics growing up, the Cacs have been a lifeline.
In some areas, they’re growing as fast as people can eat them.
“In Brazil, if you don’t have cactitas, it’s a really hard problem,” Kumar explained.
“In India, if we grow them, we can save a lot of money because of the food waste in the fields.”
But even though the Cacia Community has been around for so long, Kumar believes the Cachias in Brazil are just starting to show their true colors.
“The next time you see a Cac, it will definitely be a different picture,” Kumar warned.
“It’s not only a cactus that’s coming back.”