The world’s largest porn website has a big deal in store for porn stars in the coming months, as the company launches a $10 million program aimed at attracting female performers.
“We are committed to providing a world-class platform for female talent to get paid for their work,” the company said in a statement.
“This program will allow female performers to earn additional income through the use of our platform, including through promotions and sponsorship opportunities.
The program will launch in the first quarter of 2019, and will be managed by the industry’s leading industry leader in online advertising and production, PornHub, and its partner, The Hollywood Reporter, who will oversee the overall development.”
PornHub has been an industry leader for decades, offering top-tier performers with lucrative contracts with companies such as Amazon, Netflix, and The Walt Disney Company.
The company has also developed a reputation for offering its female performers with exclusive deals.
“The goal is to help them build their careers, which in turn will benefit the entire industry,” PornHub co-founder Chris Schroeder said in the statement.
But how does the company plan to pay these performers?
The platform does not offer the details, but Schroeder did say that there would be a “fair amount of compensation for performers who sign on to our platform through their own sites.”
If the site is going to offer this type of payment, the company would need to convince some of the performers that they have a good reason to be on the site, he said.
Schroeder has not announced the terms of the program.
PornHub said it had signed on with The Hollywood Press to host an online competition, which will give women in their early 20s an opportunity to compete for a $1,000 prize, the amount of which is subject to change.
“Women’s porn is the hottest thing on the Internet, and we want to give them an opportunity in this industry to shine,” Schroeder added.
“That’s why we’re launching a competition, and to let them know how to participate.”
The site is also launching a new pay-per-view promotion.
The competition, known as “Dancing With The Stars,” is a virtual reality reality show that pairs dancers with performers.
In order to participate, dancers must sign up with PornHub.
The show is currently running on its site.